By Kim Smith (Owner, Digital and Broadcast Media Specialist) I read an interesting post on LinkedIn written by Collin Slattery, founder and CEO of Taikun Digital in New York City. His thesis is that advertising won’t fix a business. What it will do is amplify the...
By Lucas Baca (Marketing Assistant) Though there are likely growing pains, AI will continue to positively impact the ad industry, specifically the pay-per-click strategy (PPC). AI technology has experienced rapid evolution and gained popularity this year, with tools...
By Lucas Baca (Marketing Assistant) The sun shines brightly, the grill is fired up and the summer playlist is carefully curated. There’s no denying the irresistible charm of a delightful summer cookout! At Ad House, we love to come together for cookouts every...
By Lucas Baca (Marketing Assistant) Connected TV (CTV) refers to internet-connected TV streaming content on smart TVs and streaming sticks like Roku. It has become a popular avenue for advertisers because of the ability to reach and track a wide-ranging audience who...
It’s 2022, and today, business owners know they need a strong digital presence. Assuming your website is doing its job, digital advertising often becomes the focus, helping prospective customers find your company’s website. As a business owner, how do you find a top...
