Sometimes referred to as Over-the-Top (OTT) or CTV, Connected TV is an internet-connected TV streaming content. More and more households are parting ways with their traditional cable and opting to choose their content when they want it with CTV. At Ad House...
The way we watch TV is changing every day. Years ago, Comcast, Dish Network and DirecTV responded to niche consumer interests by offering more and more channels, but many TV viewers were finding that they were paying too much for their cable or satellite, and the vast...