What is a “Full-Service” Advertising Agency?

By Published On: November 19th, 20131.7 min read
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The term “full-service” is used quite liberally in the advertising industry. The reference describes an agency that offers complete and integrated services in-house, instead of specializing in only one area of advertising expertise.

Some agencies act as vendors by placing media buys and outsourcing other marketing services, like graphic design, online marketing, website development, social media, SEO, etc.

At Ad House Advertising, we believe that a full-service agency can provide much more than continuity and cost-efficiency. For many of our clients, we become a partner in their company’s marketing strategy, working to strategically plan, create, and execute their needed advertising and marketing services.

Advertising services include preparation and placement of the advertising, as well as creating, planning, and production of advertisements and commercials as well as research services and media selection and purchase. The non-advertising services are in the area of production and include sales promotion materials, publicity pieces, annual reports, trade show exhibits, and sales training materials.

Although a full-service agency can offer this wide range of services, all full-service agencies are not alike.

As a full-service agency, Ad House Advertising will not only place your television, radio, and other traditional media buys for you, we will place them more efficiently and analyze your target audience, research the Nielsen data, handle all of the back and forth with the stations, and reconcile invoices to ensure your ad dollars achieved the goals. But placing media buys is only one tiny piece of what we do.

A full-service agency is the equivalent of a one-stop-shop for all of your marketing and advertising needs. We offer a complete range of services including marketing research, media planning, creative design of packaging and advertisements, video production, graphic design, direct mail, and so forth, while also handling other aspects of marketing communication, such as public relations, sales promotion, internet and direct marketing, and website design.

As a full-service advertising agency, we are equipped to serve our clients in all aspects of communication and promotion. By handling all work in-house, we create better continuity across your marketing efforts and more cost-efficiency.

Matt Smith

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