The Challenge
A mental health practice came to us in late 2025, concerned about the drop-off in new patients. The practice had been with a local SEO and digital company for years, paying more $3,000 each month for SEO. The problem? Their website did not rank for ANY mental health keywords; the content added over several years was focused on outdoor activities, dining, pets, casinos and airports.
The Fix: Relevant Content, Maps/Listings, Targeted Ads
We laid out a strategy to make the website rank for relevant terms. Through page redirects, rewriting limited content, and strategically adding relevant content, the website gained __ in just __.
In the medical field, having accurate maps and listings, and working on reputation management is vital. Future patients review those details as they decide to whom they’ll reach out, and they rely on others’ reviews to establish trust in your practice.
Targeted digital ads must reach the specific prospects for each practice’s credentialed services. In just the second month, our campaign achieved the goal of at least 10 new patients per month, which has continued over 6 months. Because telehealth is a primary focus as well, select geographies have been added and new patients there are onboarding. The practice owner is now looking for additional telehealth providers to continue expansion of the company.
67%
Organic Rank Improvement
In 3 months, organic rank improved significantly for the mental health keywords users searched.
10/Month
New Patients Added
The business’ initial goal of 10 new patients/month has been met and exceeded.
5+
Telehealth Locations
The practice’s campaigns are now adding telehealth patients across 5 non-Metro cities.
“Things are going very well and it’s only been a few months. I’m adding more staff to provide mental health care across more communities that we can reach through telehealth services, and work to expand the company.”
~ Jim
Practice Owner
Conclusion
Results don’t require large budgets. Previously, this company had been spending about $3,500/month for two off-target blogs. That did not include work on maps or listings, nor any digital ad camapaigns.
In comparison, for about the same $3,500/month budget, this medical practice now has:
- Two monthly, highly targeted blogs
- Map and listing management
- Digital ad campaigns that are filling patient appointments and expanding billing
- Campaign optimization for ongoing improvement
Ad House Advertising and Medical Practice Marketing
We’ve worked not only with mental health providers. Our experience includes medical device manufacturers, audiologists, dentists, DUI/drugged driving awareness, exercise specialists, home health care, and physician associations.
