Working With An Agency

By Published On: November 18th, 20132.4 min read
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Time is money. That’s a very simple truth of business.

As an owner or manager of a business or organization, you value your time, and you value the money you’re given for your time. You’ve probably realized that there are some vital tasks that are best to outsource, so you may have a trusted tax advisor and an attorney. But do you have an advertising and marketing expert on your team?

When you work with an ad agency, you don’t have to spend the time and money learning advertising’s best practices, figuring out which advertising medium is best for your industry, or going through trial and error and losing valuable time and money in the process. At Ad House Advertising, we have decades of experience, the tools needed, and, most importantly, the dedication to create a successful media campaign so that you can focus on what you do best.

We’re one of the first five companies to be named as a Google Partner Ambassador. Read more here: Ad House’s Ryan Smith Named Google Partner Ambassador.

Time and money are of course important in advertising, but perspective is also critical in the success of any art form, especially in advertising (yes, advertising should be considered an art form). In regards to perspective, agencies have a big advantage: objectivity. Internal marketing personnel are too close to the company, they already believe in its products, its brands, know the history, and are familiar with its competitors. Being objective about a subject can mean the difference between a flop and a success. If your internal marketing department is too biased, they may not be able to see the big picture or may choose a marketing path based on tradition instead of results.

A good advertising agency is able to separate itself from the company and look at the brand the way the consumer or target audience sees it, instead of only the way the company sees itself.

Advertising isn’t a one-shot deal. It’s an ongoing, evolving, and time-consuming process. The idea behind branding and marketing is putting ideas into consumers’ minds and eliciting a specific emotional response to that idea. This isn’t done overnight, and it shouldn’t be done by people who are too closely tied to the brand already or who have many other company-related tasks on their plate. We don’t need to convince the president of the company that your product/service is the best out there. As your partner in creating results-based marketing and advertising, our job is to convince your target audience.

Marketing is taking the consumers’ point of view and developing a marketing strategy. Advertising is then taking that marketing strategy and converting it into a message tailored to the consumer. An advertising agency like Ad House can offer the luxury of saving you time and money while objectively producing results.

Matt Smith

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