A recent survey conducted by Toluna, an online community that collects data about consumer behavior, revealed some interesting insights about buyer behavior and how shoppers are approaching their gift list this year. The holiday season is well underway, how can brands...
The decision to hire an ad agency isn’t an easy one, but deciding which advertising agency to hire can be even more challenging. There are hundreds, even thousands of agencies out there, each making impressive claims about their services and specialties. Every agency...
If you’re looking for a marketing consultant or digital advertising agency to assist you with your business’s marketing efforts, you’re likely overwhelmed by all of the choices! The fact is, there are hundreds of agencies that would be willing to compete for your...
Recently, major brands including AT&T, Walmart, and Coca-Cola have pulled digital advertising dollars from YouTube after reports that their ads were being shown alongside offensive video content. Advertisers are very concerned about how their brand is perceived by...
Content marketing is a great way to boost your business’s search engine ranking and ensure that people are not only getting to your site but having a great experience once they’ve landed there. The idea behind content marketing is to create sharable content that...
Some businesses have short seasons where much of their profit is to be made, including winter sports facilities, landscapers, and jewelry stores. For one Ad House Advertising client, that season is during the holidays. This store’s pay-per-click (PPC) campaign...
