The Meta platform is used to direct ads to users of Facebook and Instagram. Your company data of previous leads and sales, your “first party data”, can be utilized to build lookalike lists to help us maximize Meta results. We also use third party data, available in our partnership with The Trade Desk, as well as Meta’s user data. Together, Ad House Advertising optimizes Meta ad campaigns with great success, including remarketing on Meta to users who just visited your website.