Programmatic advertising is the automated buying and placement of digital ads using data and software, allowing us to direct each client’s ads to target specific audiences in select geographies in real time instead of negotiating placements manually. Ads can be display or graphic ads, video streaming ads, or digital ads inserted into outdoor digital billboards, out-of-home locations, and audio streaming platforms. Ads are purchased on a cost per thousand (CPM) basis. At Ad House Advertising, we average $5 CPM, or about half a penny per targeted display ad.