Today’s changing media marketplace offers challenges to business owners. Are your prospective customers still watching broadcast TV or tuned to a local terrestrial radio station, or are they best found via digital marketing? As more young adults “cut the cord” and watch video via streaming services, or listen to audio apps, the traditional radio and TV schedules may not effectively speak to your prospective customers.

At Ad House, we’ve been buying broadcast ads for decades, and in most major markets across the US. We’re comfortable in negotiating rates, typically leveraging a 15-20% reduction in rates versus those stations offer a “direct” buyer. We’re also experienced in purchasing outdoor billboards, print, and other traditional mediums.

Our media buying also maximizes your time. After all, when your company grows to a certain point, would you do your own corporate taxes or represent yourself in a court of law? You’d probably choose the expertise of a professional who’s devoted their career to the ends-and-outs in those areas. Why? That expertise will provide your company with better results. And that’s what we do.

We offer live dashboards for client access, and we believe in transparency, separating our optimization fees from ad spend.

We buy millions in advertising each year; we know how to create the best results for your situation. And, we know when you’d be better served to put your budget to programmatic digital buys, including CTV/OTT—and we will inform you as to the real CPM rates for digital video ads. Be aware that your local media rep sells that inventory at highly inflated rates.

Because we buy so much airtime as an agency, we negotiate rates with stations, and make our commission from them, not from you. We buy airtime at a lower price, and then get paid out of that. Having our agency buy your broadcast airtime literally costs you less money.

• ​It doesn’t cost you anything extra.
• Get more exposure for your media dollar.
• We tailor your media buy budget to better reach those who are most likely to purchase.
• Not everyone is your potential customer– “image” packages and “rotators” seldom work.
• Each medium (TV, Radio, Billboards, etc.) all have very different uses.