It’s no doubt that the last few years have been difficult for business owners. A pandemic, supply chain issues, changing consumer behavior, and a tight labor market caused some businesses to close; for those that survived, it’s been a time focused on getting product...
Some industries have marketing companies specific to that business vertical. Among the industries that commonly have these singularly focused marketing advisors are dental, hearing, automotive, and legal. What are the pros and cons of hiring a digital...
It’s 2022, and today, business owners know they need a strong digital presence. Assuming your website is doing its job, digital advertising often becomes the focus, helping prospective customers find your company’s website. As a business owner, how do you find a top...
The decision to hire an ad agency isn’t an easy one, but deciding which advertising agency to hire can be even more challenging. There are hundreds, even thousands of agencies out there, each making impressive claims about their services and specialties. Every agency...
Marketing is an umbrella term that includes your company’s strategies and tactics which impact customers— your branding, advertising campaigns, promotions, PR, and community involvement, all of the ways you connect your product or service to a potential customer. How...