When we first talked with this HVAC company, they still had multiple full page ads in multiple phone directories, spending $20,000 per month, as well as $20,000 per month in television ads. They’d been with an Albuquerque ad agency for several years and were in the process of building a new website. The original owner was considering adding digital campaigns and wanted to know how they worked. After reviewing our proposal, he decided he didn’t want to add digital ads.

Their big problem began a few months later, once that new website launched. Their phone calls came to an abrupt stop and the owner asked us to investigate. We found that the website had so many black-hat tactics, it wasn’t worth trying to save. They’d been charged $8,000 for the site by the other agency and when they objected to the results the poor site had created, the agency owner threatened them with legal action. The HVAC asked us to take over as the advertising agency; in our company history, we have never “switch-pitched” a business to leave another agency, but we’ve had several move to us. In those cases, we’ve found some horror stories including an agency charging a business over $10,000 for a spot she had produced free through the cable company, and another that refused to pay the TV station $18,000 for the final month of TV, pocketing the company’s payment and forcing them to pay the station directly to again run ads.

We had a lot of work to accomplish and in a short window, in order to restore the HVAC company’s lead flow and cash flow. In just the first few months, we:

• Built a new website, adding pages over the next year for the upcoming seasonal heating period
• Began digital campaigns to generate leads, maximizing the local market to reduce drive time
• Created an SEO plan to gain organic traffic back and restore the internet’s trust
• Reduced the television buys dramatically and fought to cancel many phone directory contracts

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This HVAC company continues to grow. They began as a $3M/year company and now are above $15M/year and have added staff and expanded services. We’ve created a new website, placed strategic television buys, produced  videos that air on TV and in online ads, and created leads through digital ads that are below the industry’s average cost per lead. We’re happy we could help this company succeed.

Using highly targeted third-party data as well as you own first-party data, we refine the pool of who receives your digital ads. Eliminating waste allows the ad dollars to generate more leads and better quality leads.

Whether it’s replacing a swamp cooler, adding new windows or a sunroom, home improvement companies need to sell the end result. And because prospective customers will heavily research before they reach out for a few quotes, having a stellar online reputation is key to success. From video production and graphic design to listing updates and reputation management, Ad House Advertising excels in home improvement marketing.

This is a business vertical that Ad House Advertising excels in. We’ve worked with HVAC, plumbing, window and door replacement, sunrooms, roofing, remodeling, home builders, commercial construction, and others. Give us a call to talk about home improvement or construction marketing.