The budget needed varies greatly by market. In the Albuquerque TV market, most advertisers today are spending at least $4,000 each month. In deciding whether to advertise on TV, we help you consider where your potential customers are. In this region, the TV stations cover almost the entire state, so some advertisers might have high “waste”, reaching people far outside the metro region. Another option that uses the power of video advertising is CTV/OTT streaming video ads, which can be directly to only the best prospects in a geography as small as one mile around your business.