For local businesses interested in advertising on broadcast TV, it’s not about choosing one station over another. Ideally, the business should purchase airtime based on the composition of the audience versus the rate for each program. For example, if your products or services are primarily purchased by Women 25-54 years old, daytime TV is likely not the best daypart. Reaching that demo would be most efficient in morning or evening news. At Ad House Advertising, we negotiate rates for the airtime, then evaluate the Cost per Thousand (CPM) for each program to build a recommended media buy, specific to your company, without any added cost above the airtime.