Automotive Industry Marketing

By Published On: December 5th, 20131.4 min read
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Potential car buyers shop differently than they used to. If you are not utilizing integrated advertising solutions, you are missing opportunities.

Our integrated automotive campaigns may include traditional media such as TV and radio, but today, our most successful dealerships’ media includes digital advertising (search, display AND video ads, as well as robust remarketing) on desktop and mobile devices. Our locally-managed digial campaigns outperform cookie-cutter corporate campaigns and cost less per lead. Some “Preferred Providerr” agencies promoted by your manufacturer or your regional sales manager or market rep tout results such as a low $22 CPC (our average is under $4 for Search and Display). In Video ads online, we’ve seen pitches of a $55 CPM and a $22 CPC (ours averages under $10 CPM and under $2.50 CPC). Why? We don’t add multiple layers of mark-up to the ad cost itself.

Instead you’ll deal directly with Google-certified Ad House staff who optimize your campaigns. We use the same programmatic platforms and real-time bidding, incorporating extensive data to target in-market automotive buyers in premium placement ad inventory.

As a full-service ad agency and video production company, we not only place the media buys, we produce the TV commercials—and make vital adjustments that create better online video view-through rates. We see direct mail, car shows and events, and third-party auto listing services as an occasional fit for some dealers.

In a nutshell, we’re stacking the deck to separate you from competitors and impact automotive buyers well before they step through your showroom doors.

We invite you to explore our portfolio, our marketing case studies, and our tagged automotive marketing blog.

If growth and teamwork is your objective, give us a call for a consultation.

(505) 404-3536

Matt Smith

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