AHA Staff’s Favorite Thing About Working at an Ad Agency
As a local advertising agency, we are proud to evolve with the community by providing exceptional client service and innovative marketing strategies that help our partners thrive. As a team, we...
Creating Exclusions for Performance Max Campaigns
Now that Google has converted Shopping campaigns to Performance Max, your shopping campaigns are now placed in apps, games, and websites that have no particular value to your customer. Here’s a...
Instagram vs. Facebook for Marketing: Everything You Need to Know
Facebook and Instagram are two distinct social media platforms owned by the same parent company but cater to different audiences, especially in 2023. Suppose you're a marketing professional aiming...
Amplifying Problems or Solutions
By Kim Smith (Owner, Digital and Broadcast Media Specialist) I read an interesting post on LinkedIn written by Collin Slattery, founder and CEO of Taikun Digital in New York City. His thesis is that...
How will ChatGPT & AI Impact PPC?
By Lucas Baca (Marketing Assistant) Though there are likely growing pains, AI will continue to positively impact the ad industry, specifically the pay-per-click strategy (PPC). AI technology has...
AHA Staff’s Favorite Summer Foods
By Lucas Baca (Marketing Assistant) The sun shines brightly, the grill is fired up and the summer playlist is carefully curated. There's no denying the irresistible charm of a delightful summer...
Unlocking Success: Embracing Summer Advertising & Marketing Strategies
By Lucas Baca (Marketing Assistant) Summer is usually seen as a time when advertisers tone down their spending and reach. But what if we told you there is an opportunity to succeed by doing the...
Why Connected TV is Growing Rapidly
By Lucas Baca (Marketing Assistant) Connected TV (CTV) refers to internet-connected TV streaming content on smart TVs and streaming sticks like Roku. It has become a popular avenue for advertisers...