Professional Services – Medical – Coleman Vision
Several years ago, we introduced a leading LASIK surgeon to our digital campaigns. Previously, they’d purchased digital packages from local TV stations and not seen results for the dollar, so the marketing manager was skeptical of online marketing.
We made a number of recommendations for website modifications prior to the start of our campaign; that contributed to a 51% decrease in the bounce rate and also improved the quality score of our campaign, thus reducing its cost per click. Our campaign, with a budget about equal to what they’d been spending with TV stations for digital campaigns, increased the number of new users by 247%.
Paid search ads were 15.7% of sessions in 4Q 2019, but 25.3% of macro conversions (direct and assisted) Our search and programmatic display campaigns now account for more than 33% of mobile calls from the site and contact form submissions.