Businesses in the entertainment industry focus on creating a brand that conveys fun, excitement, and accessibility. For a small casino property, we created a new website with dynamic content that showcases the month’s promotion and the next several day’s activities or offers. Similar monthly messages are created for our posts on social channels and digital ads we place programmatically. Separate ads are directed to “locals” as well as tourists to pull them to the out-of-the-way property. A monthly calendar, posters, and ads are created, maintaining continuity in the message and image, and increased cost-efficiency for the client.