Service Company – Footprints Home Care
Some might question if digital ads would create leads in a business vertical that focuses on adults 65 and older. Today, approximately 75% of US adults 65 and older use the internet. And since people inquiring about senior home care might be the senior or their adult child, digital marketing works very well. As with all digital campaigns, the budget can be directed to only those in-market, thus not paying for an audience that’s not interested.
At Ad House, we’ve developed a niche in the home care industry, referred by our Albuquerque home care company to another in Louisiana, then another in Florida, and another in Virgina. Here’s what we’ve found:
The home care industry reports an average cost per conversion of $78 and conversion rate of 3.2%. However, they don’t report on what those conversions are (do they include micro goals such as page depth and duration on the website, or only the macro conversions of phone calls and contact form submissions?)
Our clients’ see an average cost per conversion (phone calls or contact forms only) of $65 and a 9% conversion rate on that ad-driven visit. That means a digital budget directed by Ad House’s experienced team develops more leads for the dollar. Compare that to the companies that promise to help you locate a place for mom; their “finder’s fee” to a home care agency can be the equivalent to thousands of dollars.
Even as COVID-19 affected 1Q 2020, this account successfully navigated growth during challenging times.