While everyone wants to drive more traffic to their business website, Ad House Advertising understands the importance of quality over quantity, particularly when using digital marketing. We work hard to ensure that only quality ad traffic is being directed to our client’s websites. We use tools like negative keywords and third-party verification services to ensure that your ads are fully viewed by real people that are likely to convert so that you can meet your business goals.
When it comes to search advertising, one of the most useful tools for eliminating invalid traffic is the negative keyword. Negative keywords allow you to target high-volume search terms without paying for visits that aren’t likely to convert. For example, let’s say you’re an optometrist and you sell eyeglasses. You don’t want to pay for traffic resulting from people searching for “wine glasses” or “drinking glasses”, because these aren’t people looking for your product, and they’re not likely to convert. Whenever we set up a search campaign at Ad House Advertising, we create a list of negative keywords. We know our clients only want to pay for the highest-quality visits where conversions are more likely.
On the display side of things, we are constantly bidding and optimizing in real-time to make sure that ads are being seen by real people that are likely to be interested in your products or services. We use pre-bid contextual data segments to avoid ad fraud at the outset of the campaign. We work with a third-party ad verification partner to filter our campaign metrics and exclude suspicious activity and bot traffic from reporting.
The media specialists at Ad House Advertising are constantly analyzing our ad campaigns in real-time, and making changes to make sure that you get the most out of your media dollars. We are proud of the results we have been able to achieve for our clients. If you’re looking to advertise online but don’t know where to begin, contact us. We’ll be happy to meet with you to determine how best to accomplish your business goals.