Recent, and by some accounts, conservative reports estimate that nearly 40% of all time that Americans spend on the internet is on mobile devices. 61% of all adults in our country own a smartphone, and these percentages increase when you look at specific demographics,...
When it comes to working with and interpreting data, the process is often unstructured and daunting. Some advertising mediums can only provide estimates of a viewing audience or readership. Online advertising can provide very specific detail on users, effectiveness...
{youtube}uL5jEiBf58w{/youtube} Topical events sometimes play well into TV commercials and online PPC videos. With a great offer and timely message, this automotive ad generated substantial traffic.
In advertising, we oftentimes use industry jargon that can be very confusing to most people. We use acronyms like CPM, CPC, SEO, PPC and DMA. We say things like Cume, Frequency, and Gross Rating Points, and for the business owner, it can be very difficult to decipher...
Newsletters can be a great way to keep in touch with your clients. Whether you’re providing helpful information or trying to promote an event, a newsletter may be the perfect way for you to spread the news. In today’s world, traditional newsletters are practically...
